Our Story

Born in Ghana.
Built for Africa.
Designed for the world.

UBL began with a single, uncomfortable truth: the hardest-working, most reliable people in Ghana โ€” market traders, farmers, artisans, susu members โ€” are completely invisible to the formal banking system.

Not because they are not creditworthy. But because no infrastructure existed to see them. UBL was built to fix that permanently.

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Jonni Maxwell

Founder & Chief Architect

Accra, Ghana ๐Ÿ‡ฌ๐Ÿ‡ญ

"I watched brilliant, hardworking Ghanaians get turned away from banks โ€” not because they were risky, but because they were invisible. UBL is my answer to that injustice."

7+

Years in fintech

3

Patents pending

1

Mission. Africa.

The Origin Story

The Observation ยท 2018

Jonni observes a susu group of 40 women in Kumasi โ€” 100% repayment for 6 years โ€” being rejected for a GHS 500 loan by every bank. The trust exists. The infrastructure to prove it does not.

The Research ยท 2020โ€“2022

Deep research into alternative credit scoring in emerging markets. Jonni develops the CTI framework โ€” combining community vouching, behavioural data, and blockchain immutability.

SHIELD AI Built ยท 2023โ€“2024

The XGBoost + LSTM ensemble model trained specifically on African informal sector repayment behaviour. ROC-AUC 0.88+. Patent filed.

UBL Launched ยท 2026

ublafrica.com goes live. Bank partner conversations begin. Bank of Ghana regulatory sandbox application submitted. Africa's first bank-agnostic trust layer is open for business.

What We Stand For

Four principles that guide every decision we make โ€” in code, in policy, and in partnership.

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Radical Visibility

No one who works hard and pays their debts should be invisible to financial systems. UBL exists to make the invisible visible โ€” permanently and portably.

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Earned Trust

Trust must be earned through behaviour โ€” not inherited through privilege. UBL rewards consistency, reliability, and community standing over collateral and connections.

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Structural Fairness

SHIELD AI is tested for demographic bias every quarter. Every model must demonstrate equal access across gender, region, and age before deployment.

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Ubuntu Philosophy

"I am because we are." The ubuntu principle is not just our name โ€” it is our architecture. Community vouching, shared accountability, and collective progress are embedded in every algorithm.

What UBL Is โ€” and Is Not

โœ“ UBL IS

A trust infrastructure layer serving all banks equally
A portable Trust Score owned by the member
An AI + blockchain system compliant with BoG regulations
A USSD-first platform that works on any phone
A public-interest infrastructure built in Ghana

โœ— UBL IS NOT

A bank or microfinance institution
A competitor to any bank โ€” we serve all banks
A data broker selling member information
A mobile money platform
A charity or NGO โ€” we are a sustainable business

Ready to Join the Mission?

Whether you are a bank, an investor, a regulator, or someone who wants to bring UBL to their country โ€” reach out directly.

๐Ÿ“ž +233 53 476 6787